Spherical in the smartphone market Last year, expectations were not met and sales figures in the sector fell behind the previous year. Smartphone manufacturers are surprisingly premium In sales of models to a 6% increase They managed to reach. Thus, the trend of premium models dragging the market, which has continued in recent years, has continued.
The first point that stands out in the research is While the locomotive of the market is premium devices Another important point is that in just 8 years, premium devices increased their percentage share in the market by 3 times, from 6% to 24%. Considering that smartphone usage increased during this period, the impact of premium models is seen even more clearly.
The ratio of the number of premium smartphone sales to the total number of smartphone sales by year was as follows:
Senior Analyst of Research Varun Mishra“There is a shift in customers’ purchasing patterns in the smartphone market. Considering the importance of smartphones, consumers they can use for longer They are willing to spend more to have a high-quality device. Owning the latest and greatest flagship models has become a status symbol for many consumers, especially those in emerging markets that have moved directly from the mid-price band to the premium band. “In addition, these devices are becoming increasingly affordable thanks to promotional seasons and financing options.” He said:
3 out of every 4 premium phones sold are iPhones
In total smartphone sales Samsung with formidable rivals such as Apple, remained the undisputed leader when it came to models with an average market price of over $600. All models of the US manufacturer are already in the premium category. Unlike its competitors, it does not sell to the middle or lower segment. This situation was clearly revealed in the market research conducted by Counterpoint Research. Still, we see that Apple’s share in this market is decreasing.
Chinese Huawei It’s almost like with the Mate 60 “I am not dead!” While giving the message, Apple also narrowed its market share considerably. Samsung also S23 and Fold series It became one of the prominent models in this market. The foldability feature was also one of the factors that made a difference in the market.
China, Western Europe, Middle East and North AfricaLatin America and India The premium market in the regions is expected to grow further in the coming years. In addition, the growth in sales of ultra-premium devices priced over $1000 stands out as the highest growth figure in the premium market.
