It was revealed that a Canada-based company called DarwinAI was purchased by Apple earlier this year to create its artificial intelligence team. DarwinAI created AI technology to inspect components during the manufacturing process and is also focused on creating smaller and more efficient AI systems, Bloomberg reported.
Following Apple’s acquisition, DarwinAI’s website and social media accounts were taken offline. Additionally, many former DarwinAI companies have now joined Apple’s AI division. Alexander Wong, the artificial intelligence researcher who helped found Darwin AI, is now the director of Apple’s artificial intelligence group.
In order to catch up with Microsoft, Google and others in the artificial intelligence market, Apple is working intensively to develop artificial intelligence features for the new generation iOS 18 and macOS 15 operating systems.
If Apple wants to rival Microsoft’s Bing and OpenAI’s ChatGPT and other generative AI offerings, it will need to integrate generative AI into a range of products. Apple is testing major language models, and AI features are rumored to be coming to Siri, Shortcuts, Messages, Apple Music, and more.
Apple is aiming for AI features to run on the device for privacy reasons, and DarwinAI’s efforts to make smaller AI systems could be useful in furthering that effort.
Apple CEO Tim Cook has promised that Apple will “break new ground” in generative artificial intelligence in 2024.
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