The high price of Apple’s highly anticipated augmented reality headset, Vision Pro, negatively affected sales forecasts. However, Apple aims to change this situation with Vision Pro 2. According to rumors, the starting price of Vision Pro 2 will be $ 1,500, and costs are planned to be reduced by joining the supply chain of Samsung and Chinese display manufacturer SeeYa.
The first Vision Pro reportedly turned off consumers with its $3,499 starting price, and 2024 shipment estimates dropped from 800,000 to 400,000-450,000. To solve this problem, Apple plans to offer a more affordable option with Vision Pro 2. aims.
According to rumors, the price of Vision Pro 2 will be between $1,500 and $2,500. Having dual 4K micro-OLED displays, the most expensive component, supplied by Samsung and SeeYa instead of Sony could significantly reduce costs. It is stated that SeeYa has already sent sample screens to Apple and the evaluation process is continuing.
Vision Pro 2 is expected to be released in 2026. However, it is also said that Apple aims to increase its market share in this category by offering a model with lower features and a more affordable price in 2025.
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