IDC, one of the important market research platforms of the technology world, Regarding 2023 shared smartphone global sales data. Shared data shows that the smartphone industry started to recover in the last months of the year, but this recovery was not enough.
According to shared data, global smartphone sales will increase in 2023 showed a decline. In this context; Phone sales fell 3.2 percent compared to the previous year. Companies producing low-end Android phones played an important role in the recovery in the market. Another point that draws attention in the lists is that it will be released in 2023, exactly 13 years later. Samsung lost its place at the top of the list. Apple was at the top of the year in 2023.
Here are the best-selling phone brands and sales numbers of 2023
| Business | Sales (Million units) | Market share | Growth |
| Apple | 234,6 | %20,1 | %3,7 |
| Samsung | 226,6 | %19,4 | -%13,6 |
| Xiaomi | 145,9 | %12,5 | -%4,7 |
| OPPO | 103,1 | %8,8 | -%9,9 |
| Transsion | 94,9 | %8,1 | %30,8 |
| Others | 361,8 | %31 | -%4,1 |
In the last quarter of the year AppleWith sales of 80.5 million smartphones, it was at the top of the list both in the last quarter and throughout the year. US giant, South Korean rival in the last quarter Samsung’and It sold more than 27.5 million devices. Samsung, which ranks second on the list, sold 53 million devices in the same period. New to the list Transsion (Holding company of brands such as Tecno and Itel) It ranked 4th by increasing its sales by 68.6% in the last three months of the year. Apple also broke its own record in terms of market share percentage. The company completed the year with a market share of 20.1%.
From IDC’s research managers Nabila PopalHe stated that Transsion and Xiaomi were on the rise, but the real winner of the year was Apple. According to the researcher, the company has made a major breakthrough as the market shifts to premium devices, despite the problems it has experienced, especially in China.
